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Dating fatigue has increased since the launch of many different apps. The creators at Thursday launched their app to specifically combat this. By having an app only available on one day, users cut to the chase and set up a date instead of engaging in small talk for a week only to be ghosted shortly thereafter.
Creator George Rawlings believes that "the novelty of a match or wiping has kind of worn off. I used to run my previous dating app seven days a week, but matches weren't resolving in dates - the conversations didn't go anywhere. So we thought we'd make a small window of opportunity for people who want to go on, or organize a date that day. It forces people to act." The app has been downloaded over 750,000 times in the last nine months.